Writing for public audiences: communicating your research clearly

Have an exciting research story that you want to write about?

Wondering how to pitch your research?

Need to identify the best medium to optimise the reach of your story? This interactive workshop is a perfect chance to work on your writing skills. You will think about how to write your research story for public audiences, who your target audiences may be and how to get the most impact out of the written word. We will also explore where you can go with your research stories and how to reach the public through different platforms.

By the end of this session, participants will be able to:

• Identify their target audiences

• Think about their research as a story

• Draft a research story

• Explore different platforms that can be used to engage with their audiences

Presenter information: Dr Sophie Morris (she/her)

Dr Sophie Morris has over 10 years of experience in public engagement and is an accredited educator in the higher education sector. After completing a PhD in Cancer Immunotherapies Sophie went on to develop her skills in science communication, public engagement and research impact in various roles. Current work includes public engagement consultancy projects and designing and delivering public engagement training for different organisations across the UK and beyond. Sophie also works as an independent evaluator for Universities and third sector organisations.

The Researcher Development Framework (RDF) attributes developed during this session are relevant to the following sub-domains:

Domain D: Engagement, Influence and Impact       

D2: Communication and Dissemination

Accessibility Adjustments and Alternative Format requests: If you require any accessibility adjustments or have any questions about this session, please contact the the Academy's RD team Researcher@liverpool.ac.uk at least 7 days before the session date so that your requirements can be referred to the facilitator(s) who will make every effort to address them where possible.

Academy Researcher Development Inclusivity Statement: The Academy is committed to providing an environment which recognises and values people's differences, capitalises on the strengths that those differences bring to the institution and supports all staff and students in maximising their potential to succeed. In line with the Academy's firm commitment to equity, diversity and inclusion, we offer all postdoctoral and research-related opportunities to develop and network irrespective of a researcher’s gender, ethnicity, age, self-identification, disability, religious affiliation, or any other criteria used to separate and define.

Academy Code of Conduct: All events organised or facilitated by The Academy follow a Conduct of Conduct irrespective of the number of participants or session format. The Academy thanks all participants in advance for your cooperation to help ensure a safe and constructive environment for everybody. The Code of Conduct is available at: https://www.liverpool.ac.uk/researcher/development/conduct-events/

Important: We take your privacy very seriously and will only use your email address to send you information about this session. Thereafter, we will contact you only where you have given us permission to do so. After that, you can opt-out at any time of receiving our communication by simply sending an email to researcher@liverpool.ac.uk

Stay in Touch: For the latest news and information about research staff development opportunities and resources follow @LivResearcher on Twitter and the hashtag #LivUniRD. Further details about the University of Liverpool's Researcher Development activities can be found on the Researcher Hub: https://www.liverpool.ac.uk/researcher/